Media Room

07/2024

First WITEBLAZE store-in-store opened in Aschaffenburg

On July 4, 2024, ABSOLUTE RUN opened its doors in Aschaffenburg, introducing the first-ever WITEBLAZE store-in-store. Customers will find a comprehensive selection of WITEBLAZE products at the point of sale, spanning over 75 square metres. With the opening of the first WITEBLAZE store-in-store, the SPORT 2000 Group International enhances the visibility of its brand and achieves a significant milestone in its strategic brand development.

On a total area of 240 square meters, the new ABSOLUTE RUN store offers its customers a unique shopping experience. For the first time, an exclusive, individually designed shop layout of the WITEBLAZE brand has been integrated as a store-in-store. With over 75 square meters, the WITEBLAZE area takes up more than 30 percent of the total sales alrea. "The opening of the first WITEBLAZE store-in-store further increases our brand visibility and marks another significant step in our brand development. On the exclusive space, we provide consumers the opportunity to experience and test the largest product range at the point of sale to date," says Margit Gosau, CEO of SPORT 2000 Group International and SPORT 2000 GmbH. WITEBLAZE stands for simplicity, lightness, and a clean, timeless design language, without compromising on quality and performance. The well thought-out, multifunctional product range offers SPORT 2000 retailers the opportunity to differentiate themselves from the competition in the international sporting goods market. "With a clear and timeless design, WITEBLAZE sets itself apart from established brands and complements a store's assortment perfectly," says Gosau.

WITEBLAZE: The sports brand for a world full of possibilities
The WITEBLAZE store-in-store offers a comprehensive range of high-quality running equipment for men and women. In addition to specialised running products, the selection also includes complementary equipment for yoga, fitness and multisport. "The products in each segment complement each other perfectly," says Markus Xyländer, WITEBLAZE Brand Manager, who continues: "Thanks to the WITEBLAZE brand philosophy, our products are the ideal companion for all sporting challenges and leisure activities. For example, our tights are perfect for running, a yoga session, and even travelling."